I'm a multidisciplinary creative, currently traveling the world and working from wherever I land. Brand, print, social and spaces for hospitality and outdoor.
A place where years of working hospitality, traveling & side quests come together in perfect harmony. I design the whole picture: the name, the look, the print, the post and the shelf it all sits on.
A wine bar's feed, club nights, a hostel in Sri Lanka, a campervan rental and apps. Not every project needs a whole chapter, and a lot of my in-house work is confidential anyway. Open one to see more.
The vinothek and wine bar right beside DELIS, same collaboration. A feed that looks like the room feels: bottles photographed like objects, the regulars' tables, posters when they're hiring. Ongoing social media management.
Besser Samstag is club nights and a label. For one of its releases, Sless Praismo's Happy Hour (BS01), I helped design the sleeve: every track is a cocktail, the tracklist is the recipe, and the glasses stand on a mirror in pastel light. Around it: posters for the events, from Kreativfabrik to Walhalla im Exil.
Everyone who has ever planned a group trip knows: it's stressful and a lot of work. As my bachelor's project I designed the UI for an app that makes it all easy. Splitting the bill, group chats, sharing locations, images, links and in-app votes. What restaurant are we going to? Let's vote! Who paid what? It's in the app.
As an internship, I helped redesign and restructure the Socialbnb website for a better user experience. I also created graphics, templates, merchandise and presentations, and built a B2B website.
A university project: an app for booking a spot to pitch a tent in someone's garden or park a van at a vineyard. User journey first, then the screens.
A hostel-hotel with a gym, a rooftop and a café in Mirissa, Sri Lanka. Social media post design, flyers, posters and the café menu. Every part of the day got its own piece, all in the same coral.
My internship at a campervan rental. Social media management, content creation, flyer designs, posts, stickers, totes, shirts, the vehicle wrapping and a whole magazine about the vans and where they can take you.
Something you want to see in more detail? Say hi, I'm happy to walk you through it.
Look and feel, naming and tone of voice for places and products that have to feel like somebody made them.
→Catalogs, advertisements, workbooks, merchandise and everything that gets held in a hand.
→Strategy, content and copy that sounds like the brand and not like a feed.
→Fair booths, window displays, stages and in-store details, from layout to the last sign.
→Photo shoots, fashion shows and design teams, led from first idea to final cut.
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I'm Mai, a nature-loving creative raised in a family of chefs, with a backpack never far away. Twelve years in hospitality, from our family restaurant to Canada and Australia, taught me how people want to eat, feel and enjoy life. Design for hospitality and outdoor brands is where it all comes together.
Today I work from wherever I land. Being outdoors and challenging myself keeps me balanced and taught me I can do anything. That spirit, and the people I meet on the road, end up in the work.
